Marketing Manager--某医药研发(上海)有限公司

Roles/Responsibilities

 

  • Help build/refine positioning and messaging for products/services

  • Build/refine relevant content for buyers that will be disseminated in a variety of formats (e.g. whitepapers, digital, etc.) and channels (e.g. industry events, campaigns)

  • Lead planning and execution of campaigns and events

  • Understand the competitive landscape to ensure that region growth plans remain relevant and differentiated, and evolve with Company ambitions.

  • Champion brand guidelines and architecture to ensure all North Asia communications are aligned with brand values and build brand equity.

  • Liaise with Corporate Communications in support of internal and external communications activities

  • Lead or assist in the creation of enablement content for business development and inside sales team and help facilitate sales training

Use analytics to measure and optimize the effectiveness and efficiency of marketing effectiveness

 

 

Background/Experience

 

  • 8+ years of product/services marketing experience

  • Product management experience strongly desirable

  • Experience preparing new products for launch including positioning/messaging, content creation and development of tactical plans

Prior success in launching or executing focus campaigns supporting demand generation

  • Prior success as a highly effective cross-functional collaborator

  • Experience in a global, matrix environment strongly desirable

Previous sales or sales operations experience a plu